Bob Seeman is Chair of The RIWI Corporation, CEO of Clera Inc. in Vancouver, and former Head of Strategy for Microsoft Network, UK
Neil Seeman is Founder and CEO of The RIWI Corporation (RIWI) in Toronto, a Senior Fellow at Massey College, and teaches on public health policy and the Internet at the University of Toronto
Recently the US Surgeon General published a report on smoking called The Health Consequences of Smoking—50 Years of Progress. The 978-page report barely made the mainstream media.
It might have something to do with the Internet. Most online media don't consider the progress news. But the Internet itself may have a lot to do with all that progress the report heralds.
The only mention of the Internet in the report celebrated how the 2009 Prevent All Cigarette Trafficking (PACT) closed a loophole letting individuals buy tobacco products on the Internet without paying the appropriate taxes, and restricted youth access to tobacco products on the Internet by requiring age verification prior to sale and upon delivery.
Fifty years ago, public reception to the Surgeon General's Report was what the media like to call a 'man-bites-dog' story. It made (huge) news. ...continue reading